Bachelor
Advertising Strategy
and Public Relations
(3 years / 6 semesters)
Mode: Day and part-time
Main Strengths
Specialties
Main Strengths
Direction
Do you have a rich imagination or a light pen? Are you curious about ads? Do you like to create reality or maybe establish new relationships?
Put your creative energy into practice
and choose the specialization: Advertising and PR strategy!
Comprehensive Knowledge:
Comprehensive understanding of how advertising works,
Public Relations and brand communication management.
Cross-Domain Competencies:
Combining knowledge from fields
like marketing,
journalism and law.
Planning Skill:
The ability to create
and implementation of advanced communication strategies
and advertising.
Market Knowledge:
In-depth understanding of research market analysis, competitiveness analysis and market segmentation.
Ethics and Law:
Knowledge and understanding of legal and ethical aspects of activities in the field
advertising and PR.
Career prospects
Advertising Strategist:
Creating and implementing advertising strategies for various brands and products.
PR specialist/PR Manager: Management of communication and relationships with stakeholders.
Media Planner:
Media planning and purchasing for advertising campaigns
Promotion Specialist:Planning and implementation of promotional activities.
Image Specialist:Creating and maintaining a positive image of the company or brand.
Brand Manager:
Managing the brand and its image on the market
Spokesman: Representing the organization in the media and crisis management.
Account Manager:
Customer relationship management in advertising or PR agencies.
Journalist specializing in economic issues,Marketing and Advertising: Creating valuable content in the field of marketing and advertising.
Market Analyst:
Market and competition research and analysis.
Key Competencies
Campaign Design and Implementation:
The ability to create
and effective implementation
advertising and PR campaigns.
Troubleshooting:Opportunity for identification
and solving marketing and communication problems.
Briefing and Contracting:
Ability to create briefs and manage relationships with subcontractors and clients.
Strategic Thinking:
Planning and implementing tailored communication strategies
for a variety of purposes and contexts.
Media planning:
Competences in planning and purchasing advertising media.
Knowledge of Tools:
Mastering classic and modern journalistic, advertising and PR tools.
Application of the Law:Ability to apply legal provisions in professional practice.
Obtained title
Bachelor's degree in the field Journalism and Social Communicationin specialty Advertising and Public Relations Strategy.